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High Point Regional Health System Recognized Among the Nation’s Most Elite Healthcare Marketing Professionals

5/19/2010

Honored for excellence in advertising in the 2010 Aster Awards, High Point Regional Health System received two Bronze recognitions in this year’s competition.

“Receiving two Aster Awards for our Total Care campaign is an honor,” said Aaron Wall, public relations and marketing manager at High Point Regional. “This campaign strategically and creatively illustrates how we get to know our patients first as people.”

High Point Regional’s Total Care campaign was recognized in the TV and Magazine advertising categories.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2009.

The 2010 Aster Awards received approximately 3,000 entries from across the United States, Canada and South America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85 percent to receive an award. Judging criteria includes: creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Media Contact:

Chad Campbell (336) 878-6200
High Point Regional Health System

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